The name Ruthless comes from my baby sister’s name,
“Ruth”.Ruthless began as a dream. As sisters, we grew up searching for clothes that felt like
us, but the options around us never matched what we envisioned. Quality was
compromised, design was uninspired, and the vision we wanted simply did not exist.
Out of that absence came the idea that we could create it ourselves.
Rayz Illustrates
Rayz Illustrates was our first experiment a small art venture where we sold commission pieces just to learn graphic design and slowly get into the creative world. But after COVID, studies, and life pulling us in different directions, things didn’t align and the business eventually faded.
Now, years later, life gave us another chance. Me and my sister both ended up in the same university — the perfect place, the perfect timing, and the perfect environment to rebuild our brand together. And with GIKI being away from the city, free from distractions, it finally feels like the right moment to focus on Ruthless with everything we’ve got.
Ruthless Pre-launch '25
Our first step as Ruthless began in October, right here at GIKI.
We introduced the brand through a Game Night — a simple, energetic way to bring people together and give the campus a first look at what Ruthless stands for.
The name Ruthless comes from my baby sister’s name,
“Ruth”.Ruthless began as a dream. As sisters, we grew up searching for clothes that felt like
us, but the options around us never matched what we envisioned. Quality was
compromised, design was uninspired, and the vision we wanted simply did not exist.
Out of that absence came the idea that we could create it ourselves.
Rayz Illustrates
Rayz Illustrates was our first experiment a small art venture where we sold commission pieces just to learn graphic design and slowly get into the creative world. But after COVID, studies, and life pulling us in different directions, things didn’t align and the business eventually faded.
Now, years later, life gave us another chance. Me and my sister both ended up in the same university — the perfect place, the perfect timing, and the perfect environment to rebuild our brand together. And with GIKI being away from the city, free from distractions, it finally feels like the right moment to focus on Ruthless with everything we’ve got.
Ruthless Pre-Launch in GIKI
Our first step as Ruthless began in October, right here at GIKI.
We introduced the brand through a Game Night — a simple, energetic way to bring people together and give the campus a first look at what Ruthless stands for.